Hello, I'm Meria.
AI-Driven Growth, Product & Digital Marketing
I lead cross-functional teams to optimize websites, marketing funnels, and digital products that improve acquisition, adoption, and engagement.
About Me
Turning digital experiences into growth
I’m a growth, digital marketing, and product strategist with 10+ years driving acquisition, adoption, and engagement across complex digital ecosystems. I optimize websites, marketing funnels, and product experiences by combining data, experimentation, and AI-driven insights to deliver measurable business outcomes. From SaaS platforms and energy companies to healthcare organizations in regulated environments, I partner with marketing, product, analytics, and engineering teams to translate strategy into scalable digital experiences that drive growth.
My Experience
Where I've Made an Impact.
A decade of building digital ecosystems that drive measurable growth across acquisition, conversion, and engagement.
AMN Healthcare
Healthcare Staffing · Healthcare
Led Large-scale Website Consolidation and Platform Transformation to Drive Scalable Growth
Owned both Product Management and Digital Marketing at AMN Healthcare, leading website consolidation (6 sites merged into a corporate platform), CMS migration of 7 sites, and site architecture redesign while driving SEO/CRO and product execution. Delivered a 70% increase in organic traffic, a 75% boost in engagement, and a 100+ component design system that reduced development time by 50%.
Key Focus Areas
Norman Regional Health System
Hospital · Healthcare
Drove Patient Acquisition and Awareness Through Integrated Digital Marketing and Optimization.
Owned digital marketing strategy for Norman Regional Health System, driving SEO, paid media, content, and website optimization across a corporate site and six microsites. Delivered a 40% YoY traffic increase, a 75% boost in provider visibility, and a 45% improvement in campaign ROI through data-driven campaigns and continuous optimization.
Key Focus Areas
SEF Energy
Private Holding Company · Energy
Built a Digital Growth Engine to Drive Visibility and Engagement.
Owned and led digital growth as the sole digital marketer, defining and executing strategy across SEO, paid media, social, and website optimization. Increased website traffic by 380%, grew social following by 420%, and improved brand awareness by 30% through data-driven campaigns and continuous optimization.
Key Focus Areas
Elite Pro
Digital Agency · Marketing
Led Digital Growth Across Hospitality and Real Estate Clients.
Owned digital growth strategy for hospitality and real estate clients across SEO, social, content, and website optimization. Increased website traffic by 30% and online bookings by 20% through data-driven campaigns, UX improvements, and targeted content strategies.
Key Focus Areas
My Skills
What I Bring to The Table
A mix of growth strategy, digital marketing, product thinking, experimentation, analytics, and AI applied to building high-performing digital experiences.
Strategy & Outcomes
- Product and web growth roadmapping
- Revenue, conversion, and engagement metric ownership
- Channel mix and go‑to‑market strategy
- Identifying digital and AI growth opportunities
Website & Digital Execution
- SEO, SEM, and performance marketing
- Paid media and campaign orchestration
- Landing page and funnel optimization
- Content and on‑site messaging for acquisition and retention
Data & Experimentation
- Funnel analysis and opportunity sizing
- A/B and multivariate testing programs
- Conversion rate optimization across product and web
- Experiment design, rollout, and insight reporting
People & Cross‑Functional
- Managing, mentoring, and hiring marketers / PMs
- Partnering with product, design, and engineering
- Backlog and roadmap ownership for web and product growth
- Driving launches, QA, and continuous improvement loops
My Strengths
What I Do Best.
I work with executives, product leaders, designers, engineers, and data partners to drive the full product lifecycle from strategy through delivery.
Digital Marketing & Channel Execution
I design and optimize integrated digital campaigns that drive measurable growth across web and paid channels.
Discovery, Execution & Delivery
I turn user insight into shipped experiences by leading discovery, prioritization, and high-quality delivery.
Leadership & Team Development
I lead high performing cross-functional teams, mentor talent, and align stakeholders to deliver strong outcomes.
What People Say
Trusted by the Teams I've Led.
Meria is talented, thoughtful and organized. She modernized Norman Regional Health System’s approach to digital marketing, SEO, content marketing, and our online presence. She is someone who excels at both ideas and execution. She is wonderful at creating a strategy as well as the implementation and sustainability of a plan.
Director of Marketing
Norman Regional
Meria is a digital marketer with a strategic and innovative approach to growth marketing. She consistently delivered high-impact campaigns for hospitality and real estate clients, leveraging her expertise in branding, websites, digital strategies, and digital tools to create results-oriented solutions aligned with client goals.
Manager of Design and Development
Elite Pro · Marketing Agency
I have know Meria for over 10 years and am proud to call her my friend. She has always handled herself with the utmost integrity and honesty. She would be a credit to any organization! Her parents should be proud of this bright young ladie!
Manager of Engineering
My Reflections
Thoughts, Lessons, and Moments that Shaped Me.
Product Management
Jobs to Be Done (JTBD) Framework: A Guide to Customer-Centric Innovation
Have you ever wondered why some products skyrocket to success while others fail to resonate with customers?
Product Growth
Multichannel Marketing: A Critical Requirement for Modern Organizations
Multichannel marketing is the practice of engaging with customers across multiple communication platforms to create a unified brand experience.
Product Management
The Rise of AI in Product Management
The rise in artificial intelligence (AI) had me thinking about product managers and the impact AI will have on the profession.
Artificial Intelligence
Discriminative AI vs Generative AI: What I Learned While Studying AI
A beginner-friendly guide to discriminative vs generative AI with clear definitions, examples, and key insights.